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Benefits Of Hiring A PR Agency To Market Your Business


As a business owner, you understand the importance of marketing your business. However, it can be challenging to know where to start and what tactics to use to ensure the success of your marketing efforts. This is where a PR agency can come in handy. PR agencies specialize in developing and implementing effective marketing strategies that help businesses reach their target audience and achieve their marketing goals. In this blog post, we will explore the benefits of hiring a PR agency to market your business.

  1. Increased Media Coverage: One of the primary benefits of hiring a PR agency is increased media coverage. PR agencies have established relationships with journalists and media outlets, which allows them to secure media coverage for your business. This media coverage can include mentions in newspapers, magazines, online publications, and TV shows, which can help to increase brand recognition and credibility.

  2. Content Development: PR agencies also specialize in content development. They can create various types of content, such as press releases, blog posts, and social media updates, that are designed to inform and engage the target audience. This content is tailored to suit the specific needs and interests of the audience, and it can help to build brand loyalty and increase engagement.

  3. Tailored Communications: PR agencies provide tailored communications solutions that are designed to help businesses communicate effectively with their target audience. These solutions can include media training, crisis management, and reputation management, which are all important aspects of building and maintaining a positive brand image. PR agencies understand the importance of tailored communications and use this knowledge to help businesses achieve their marketing goals.

  4. Saves Time and Money: Hiring a PR agency can save businesses both time and money. PR agencies have the expertise and knowledge to develop and implement effective marketing strategies, which allows businesses to focus on their core competencies. Additionally, PR agencies have established relationships with journalists and media outlets, which can save businesses time and money on building these relationships themselves.

  5. Industry Expertise: PR agencies deeply understand the industry and can provide businesses with valuable insights and knowledge. They understand the latest trends and developments in the industry and can use this knowledge to develop effective marketing strategies that help businesses achieve their goals.

At Kronus Communications, we specialize in providing strategic communications solutions to innovative start-ups, venture capital firms, and other trailblazing companies. Our team of seasoned professionals has a deep understanding of the industry, and we are passionate about delivering cutting-edge, results-oriented solutions.

We partner with driven and visionary clients who strive to make a meaningful impact, and we work closely with them to help them navigate emerging challenges, craft compelling brand stories, and embrace new technologies. Our tailored communications strategies are designed to help our clients achieve their goals and drive growth. If you’re looking for a PR agency to help you unleash your company’s full potential, look no further than Kronus Communications. Contact us today to learn more about how we can help you develop and implement effective PR strategies that will help you achieve your marketing goals.



Corporate Strategist

Marcía Schuffman is a strategic planning pro with extensive knowledge in creating and implementing come-to-market strategies. Her strengths include but are not limited to: company packaging for investor review, situational problem-solving, onboard strategy of new hires & customers; viability testing; customer expectation management, engagement & relationship processes, and much more. Her favorite industries to work alongside are Agtech, Medtech, Defense, and veteran-owned and operated startups.




Eric is a Partner and an accomplished professional with a diverse background in public relations, public speaking, and business management. He has a knack for rebuilding businesses in need and has developed a reputation at Kronus Communications for his ability to revitalize strong or struggling organizations and help them reach new levels of success.

With a passion for helping others, Eric has dedicated his time at Kronus Communications to helping clients navigate complex challenges and achieve their goals through effective communication and PR strategies.

Eric’s journey began with work as an account executive at TD Ameritrade, where he carefully observed successful (and unsuccessful) business practices. He utilized that experience, combined with his training at Salt Lake Community College, to hone his skills in communication, crisis management, and strategic planning.  Eric then expanded his expertise into public relations, where he now focuses his energy on rebuilding struggling businesses, using his unique combination of skills in public relations, public speaking, and business management to help companies overcome challenges and achieve their goals.

Through his leadership, and in partnership with his colleagues at Kronus Communications, Eric has helped numerous businesses craft compelling brand stories, embrace new technologies, and transform their operations.



Vice President
Public Relations

Brooke is Vice President at Kronus Communications, a game-changing communications company that’s shaking up the industry.  She is also an accomplished entrepreneur, who has over two decades of experience in public relations and marketing, working with organizations of all sizes.

Brooke has always been ahead of the curve when it comes to her career.  Beginning with her first position working at a national radio network in her teens, she worked her way up the ranks in the organization.  She has also worked at NBC News, The Today Show, Fox News, and The Washington Post. Her passion for using a journalist’s tools led her to the public relations industry over two decades ago.

Brooke’s impact extends far beyond her work at Kronus Communications. As a thought leader, she works as a mentor in a D.C.-based accelerator sharing her marketing and communications expertise with startup entrepreneurs.  She is a well-known speaker, coach, and mentor for multiple organizations.

With an MA in Public Relations from the University of Maryland at College Park, Brooke continues to influence those around her.  She volunteers regularly in her community and serves on multiple boards as an advisor.  Brooke is based in the Washington, D.C. area.




Micaela is a Partner and the ultimate public relations expert for Kronus Communications. Her innovative approach to PR sets her apart and is the reason that she is perfect for this role. Micaela’s not afraid to take risks, challenge the status quo, and reimagine the boundaries of traditional PR strategies. Her ability to think outside of the box and create unique and memorable campaigns has garnered attention from top-tier executives and industry leaders alike.

But don’t let her edgy approach fool you, Micaela is also a consummate professional. She understands the importance of building strong relationships with clients and has an unwavering dedication to her craft. Her ability to listen and collaborate with clients ensures that their brand messaging is authentic and resonates with their target audience. She has experience in fields like venture capital, medical technology, agriculture, and artificial intelligence. Micaela graduated from Florida International University with a BA in Psychology.

Above all, Micaela is an inspiration to those around her, and has inspired Kronus Communications to new heights by exploring and even developing emerging PR trends. She continues to redefine the definition of success in the communications and PR world.




Adrienne is the bold and visionary founder and Principal of Kronus Communications, a game-changing communications company that’s shaking up the industry. In this role, she is an accomplished entrepreneur, catalyst partner, and expert in high-performing marketing and communication strategies, delivering services to ultra-high-net-worth individuals and C-level executives.

Adrienne has always been a trailblazer, unafraid to take risks and push boundaries. With a deep passion for technology and an unyielding commitment to excellence, she founded Kronus Communications to disrupt the status quo and redefine what’s possible in the world of brand awareness, market perceptions and advanced communication strategies in an increasingly interconnected world.

But Adrienne’s journey to the top hasn’t been easy. As a woman in a male-dominated industry, she has faced her fair share of obstacles and adversity. But Adrienne’s never let that stop her. Instead, she’s used those challenges as fuel to drive her forward, constantly pushing herself and her team to new heights of excellence.

And Adrienne’s impact extends far beyond her work at Kronus Communications. As a thought leader and influencer, she is also the founder and CEO of two B2C e-commerce companies, where her unique insight into her clients’ needs and challenges and her entrepreneurial spirit help build successful businesses from the ground up.

With an MA in Health Education and unparalleled expertise, Adrienne continues to be sought by start-ups, world-changing companies, and think tanks throughout North America.