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3 PR Goals Your Company Should Have #2023edition


With 2022 ending and the #2023edition coming to fruition, many people are setting goals or resolutions for the new year. Just like how individuals set goals, companies should also set goals, especially concerning PR. This is especially true because 87 percent of shoppers start their product searches online, and the average American spends 10.5 hours daily with media. In other words, it is now more critical than ever for companies to have excellent PR. Here are 3 PR goals that your company should consider adopting in 2023.

Increase Your Audience Size

As the saying goes, “attention is the oil of the 21st century.” The larger your audience size is, the more attention your company will get and, thus, the more sales your business will be able to generate. When it comes to increasing your audience size, content is king. Your business should focus on growing its audience across various platforms through outstanding PR. Articles, press releases, social media posts, presentations, etc., should all be used effectively to publish information about your company, manage its reputation, and help it stand out positively.

Establish Authority

53% of consumers report trust as the most critical factor behind their buying from a company. For this reason, your company must build a reputation as a trusted and well-respected authority in your niche. There are many ways you can do this. For example, you can publish thought leadership pieces from your executives regularly. You can share industry insights and news, provide transparency about your processes and operations, etc. PR that highlights key events you have participated in, collaborations you have made with other trusted brands, or research you have conducted can be highly beneficial for establishing authority.

Reinforce Your Company’s Purpose

A global study revealed that customers are 4-6 times as likely to purchase from, protect, and champion purpose-driven companies. The purpose is your company’s mission, besides just turning a profit. For example, Facebook aims to “make the world more open and connected.” Your company’s purpose should be clear, easy to understand, and positively impact humanity. It would be best to use PR to reinforce your company’s goal and help inform your audience of it. Ideally, doing this will inspire customer loyalty and increase sales.

The Bottom Line

Improving your PR can have a tremendously beneficial impact on your company’s overall success. However, if you do not consciously create goals for your PR, you will be less likely to improve it. So, could you consider implementing these three PR goals to see if you can take your PR to the next level in 2023?



Corporate Strategist

Marcía Schuffman is a strategic planning pro with extensive knowledge in creating and implementing come-to-market strategies. Her strengths include but are not limited to: company packaging for investor review, situational problem-solving, onboard strategy of new hires & customers; viability testing; customer expectation management, engagement & relationship processes, and much more. Her favorite industries to work alongside are Agtech, Medtech, Defense, and veteran-owned and operated startups.




Eric is a Partner and an accomplished professional with a diverse background in public relations, public speaking, and business management. He has a knack for rebuilding businesses in need and has developed a reputation at Kronus Communications for his ability to revitalize strong or struggling organizations and help them reach new levels of success.

With a passion for helping others, Eric has dedicated his time at Kronus Communications to helping clients navigate complex challenges and achieve their goals through effective communication and PR strategies.

Eric’s journey began with work as an account executive at TD Ameritrade, where he carefully observed successful (and unsuccessful) business practices. He utilized that experience, combined with his training at Salt Lake Community College, to hone his skills in communication, crisis management, and strategic planning.  Eric then expanded his expertise into public relations, where he now focuses his energy on rebuilding struggling businesses, using his unique combination of skills in public relations, public speaking, and business management to help companies overcome challenges and achieve their goals.

Through his leadership, and in partnership with his colleagues at Kronus Communications, Eric has helped numerous businesses craft compelling brand stories, embrace new technologies, and transform their operations.



Vice President
Public Relations

Brooke is Vice President at Kronus Communications, a game-changing communications company that’s shaking up the industry.  She is also an accomplished entrepreneur, who has over two decades of experience in public relations and marketing, working with organizations of all sizes.

Brooke has always been ahead of the curve when it comes to her career.  Beginning with her first position working at a national radio network in her teens, she worked her way up the ranks in the organization.  She has also worked at NBC News, The Today Show, Fox News, and The Washington Post. Her passion for using a journalist’s tools led her to the public relations industry over two decades ago.

Brooke’s impact extends far beyond her work at Kronus Communications. As a thought leader, she works as a mentor in a D.C.-based accelerator sharing her marketing and communications expertise with startup entrepreneurs.  She is a well-known speaker, coach, and mentor for multiple organizations.

With an MA in Public Relations from the University of Maryland at College Park, Brooke continues to influence those around her.  She volunteers regularly in her community and serves on multiple boards as an advisor.  Brooke is based in the Washington, D.C. area.




Micaela is a Partner and the ultimate public relations expert for Kronus Communications. Her innovative approach to PR sets her apart and is the reason that she is perfect for this role. Micaela’s not afraid to take risks, challenge the status quo, and reimagine the boundaries of traditional PR strategies. Her ability to think outside of the box and create unique and memorable campaigns has garnered attention from top-tier executives and industry leaders alike.

But don’t let her edgy approach fool you, Micaela is also a consummate professional. She understands the importance of building strong relationships with clients and has an unwavering dedication to her craft. Her ability to listen and collaborate with clients ensures that their brand messaging is authentic and resonates with their target audience. She has experience in fields like venture capital, medical technology, agriculture, and artificial intelligence. Micaela graduated from Florida International University with a BA in Psychology.

Above all, Micaela is an inspiration to those around her, and has inspired Kronus Communications to new heights by exploring and even developing emerging PR trends. She continues to redefine the definition of success in the communications and PR world.




Adrienne is the bold and visionary founder and Principal of Kronus Communications, a game-changing communications company that’s shaking up the industry. In this role, she is an accomplished entrepreneur, catalyst partner, and expert in high-performing marketing and communication strategies, delivering services to ultra-high-net-worth individuals and C-level executives.

Adrienne has always been a trailblazer, unafraid to take risks and push boundaries. With a deep passion for technology and an unyielding commitment to excellence, she founded Kronus Communications to disrupt the status quo and redefine what’s possible in the world of brand awareness, market perceptions and advanced communication strategies in an increasingly interconnected world.

But Adrienne’s journey to the top hasn’t been easy. As a woman in a male-dominated industry, she has faced her fair share of obstacles and adversity. But Adrienne’s never let that stop her. Instead, she’s used those challenges as fuel to drive her forward, constantly pushing herself and her team to new heights of excellence.

And Adrienne’s impact extends far beyond her work at Kronus Communications. As a thought leader and influencer, she is also the founder and CEO of two B2C e-commerce companies, where her unique insight into her clients’ needs and challenges and her entrepreneurial spirit help build successful businesses from the ground up.

With an MA in Health Education and unparalleled expertise, Adrienne continues to be sought by start-ups, world-changing companies, and think tanks throughout North America.