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Management Strategies for Cybersecurity Incidents: How PR Firms Can Help


What do T-Mobile, Chick-fil-A, Google-Fi, and Norton Life Lock have in common? The answer is that they are all high-profile companies who have experienced cybersecurity breaches just within this calendar year.
In today’s digital age, cybersecurity incidents have become an unfortunate reality for businesses across the spectrum. The repercussions of a cybersecurity breach can be severe, including reputational damage, financial losses, and loss of customer trust. To effectively navigate such crises, organizations need robust crisis management strategies in place.
Kronus Communications is uniquely qualified to assist with those strategies and can play a crucial role in helping your company manage and mitigate the impact of cybersecurity incidents.  In this blog, we will explore the importance of tailored communications, media coverage, and content development in crisis management. We will also highlight how the experts at Kronus Communications can assist C-level executives in finance, start-ups, aero/defense, pharmaceuticals, and other industries striving to make a positive impact should they encounter a cybersecurity breach.
Tailored communications lie at the core of crisis management. Every cybersecurity incident is unique in some way, and a one-size-fits-all approach doesn’t work. At Kronus Communications, we understand the importance of crafting tailored communication strategies that address the specific needs and concerns of our clients. By tailoring the communication to the specific audience, organizations can effectively convey the necessary information, instructions, and reassurance. For example, customers may require clear explanations of the incident’s impact on their personal data and steps they can take to protect themselves. Our diverse team of seasoned executives, founders, finance gurus, creatives, and growth hackers brings a wealth of experience to the table. By immersing ourselves in our clients’ goals and strategies, we develop personalized crisis communication plans that align with their brand, voice, values, and objectives.
Media coverage plays a critical role in shaping public perception and can greatly impact an organization’s reputation during a cybersecurity incident. Proactive media engagement enables organizations to control the narrative, correct misinformation, and demonstrate their commitment to addressing the issue. The Kronus Communications team excels in leveraging our extensive network of media professionals to ensure our clients receive the right media coverage at the right time. We work hand in hand with journalists to provide accurate information, proactive updates, and expert opinions, allowing our clients to showcase their commitment to resolving the issue and protecting their stakeholders. By providing accurate and timely updates to the media, we can assist in effectively managing public perceptions and expectations following a cybersecurity incident.
Content development is another essential component of crisis management. Effective content can help regain trust and credibility following a cybersecurity incident. The Kronus Communications team has expertise in content development that enables us to create impactful messaging that resonates with the target audience. We craft thoughtfully curated content that not only addresses the incident but also highlights the steps taken to prevent future breaches. This content can take the form of blog posts, FAQs, video tutorials, or webinars. By providing accessible and user-friendly resources, organizations empower individuals to protect themselves, prevent similar incidents, and make informed decisions. By sharing valuable insights and educational materials, we position our clients as proactive leaders in cybersecurity, rebuilding their reputation and trust in the process.
In addition to tailored communications, media coverage, and content development, PR firms also assist in coordinating crisis response efforts. Our team at Kronus Communications excels in crisis coordination, ensuring a swift and cohesive response during a cybersecurity incident. We work closely with our clients to develop crisis management plans, identify spokespersons, and establish communication protocols. By providing round-the-clock support and leveraging our network of professionals, we help our clients navigate the complexities of a cybersecurity incident with confidence.
At Kronus Communications, we have extensive expertise in various industries, including tech, venture capital, start-ups, and lifestyle. We specialize in working with companies that are shaking up their industry and making a positive impact. Our mission is to deliver innovative services that integrate contemporary technology and practices, bridging the gap between traditional and modern approaches. We are committed to delivering exceptional results that help our clients achieve their goals, raise their profile, and connect with their target audience.
In conclusion, crisis management strategies are vital for organizations facing cybersecurity incidents. PR firms, like Kronus Communications, provide invaluable support through tailored communications, media coverage, content development, and crisis coordination. By partnering with us, C-level executives in finance, start-ups, aero/defense, pharmaceuticals, and other industries can effectively navigate the challenges posed by cybersecurity incidents, protect their reputation, and rebuild trust with stakeholders. Contact Kronus Communications today to learn more about our expertise in crisis management and how we can help your organization face cybersecurity challenges head-on.
  1. Increased Media Coverage: One of the primary benefits of hiring a PR agency is increased media coverage. PR agencies have established relationships with journalists and media outlets, which allows them to secure media coverage for your business. This media coverage can include mentions in newspapers, magazines, online publications, and TV shows, which can help to increase brand recognition and credibility.

  2. Content Development: PR agencies also specialize in content development. They can create various types of content, such as press releases, blog posts, and social media updates, that are designed to inform and engage the target audience. This content is tailored to suit the specific needs and interests of the audience, and it can help to build brand loyalty and increase engagement.

  3. Tailored Communications: PR agencies provide tailored communications solutions that are designed to help businesses communicate effectively with their target audience. These solutions can include media training, crisis management, and reputation management, which are all important aspects of building and maintaining a positive brand image. PR agencies understand the importance of tailored communications and use this knowledge to help businesses achieve their marketing goals.

  4. Saves Time and Money: Hiring a PR agency can save businesses both time and money. PR agencies have the expertise and knowledge to develop and implement effective marketing strategies, which allows businesses to focus on their core competencies. Additionally, PR agencies have established relationships with journalists and media outlets, which can save businesses time and money on building these relationships themselves.

  5. Industry Expertise: PR agencies deeply understand the industry and can provide businesses with valuable insights and knowledge. They understand the latest trends and developments in the industry and can use this knowledge to develop effective marketing strategies that help businesses achieve their goals.

At Kronus Communications, we specialize in providing strategic communications solutions to innovative start-ups, venture capital firms, and other trailblazing companies. Our team of seasoned professionals has a deep understanding of the industry, and we are passionate about delivering cutting-edge, results-oriented solutions.

We partner with driven and visionary clients who strive to make a meaningful impact, and we work closely with them to help them navigate emerging challenges, craft compelling brand stories, and embrace new technologies. Our tailored communications strategies are designed to help our clients achieve their goals and drive growth. If you’re looking for a PR agency to help you unleash your company’s full potential, look no further than Kronus Communications. Contact us today to learn more about how we can help you develop and implement effective PR strategies that will help you achieve your marketing goals.

Johnny Vigil


Digital Strategy

Calling himself a “marketing magician” isn’t just an act for Johnny Vigil. He’s a digital marketing powerhouse, armed with the unique spells of social media mastery, SEO sorcery, and mobile marketing wizardry. But unlike your average spellcaster, Johnny’s true passion lies in helping small businesses conquer the digital realm. He’s not just another consultant pushing cookie-cutter solutions. Johnny approaches each client with a keen eye and a dash of innovation, crafting personalized strategies that are as interesting as they are effective. Whether you need to charm your audience on social media, cast a powerful SEO spell, or conjure up magical mobile marketing conversions, Johnny’s your guy.




Corporate Strategy

Marcía Schuffman is a strategic planning pro with extensive knowledge in creating and implementing come-to-market strategies. Her strengths include but are not limited to: company packaging for investor review, situational problem-solving, onboard strategy of new hires & customers; viability testing; customer expectation management, engagement & relationship processes, and much more. Her favorite industries to work alongside are Agtech, Medtech, Defense, and veteran-owned and operated startups.





Eric is a Partner and an accomplished professional with a diverse background in public relations, public speaking, and business management. He has a knack for rebuilding businesses in need and has developed a reputation at Kronus Communications for his ability to revitalize strong or struggling organizations and help them reach new levels of success.

With a passion for helping others, Eric has dedicated his time at Kronus Communications to helping clients navigate complex challenges and achieve their goals through effective communication and PR strategies.

Eric’s journey began with work as an account executive at TD Ameritrade, where he carefully observed successful (and unsuccessful) business practices. He utilized that experience, combined with his training at Salt Lake Community College, to hone his skills in communication, crisis management, and strategic planning.  Eric then expanded his expertise into public relations, where he now focuses his energy on rebuilding struggling businesses, using his unique combination of skills in public relations, public speaking, and business management to help companies overcome challenges and achieve their goals.

Through his leadership, and in partnership with his colleagues at Kronus Communications, Eric has helped numerous businesses craft compelling brand stories, embrace new technologies, and transform their operations.

Michael Walker




Michael is a B2B growth architect, AI visionary, and revolution builder. He ditches mediocrity, and empowers brands (B2B, tech, SaaS, enterprise) to rewrite narratives, harnessing the future today. Over a decade of Silicon Valley to Wall Street growth, he crafts exit-ready transformations and propels household names. His weapon? Demystifying complexity, fueling teams with actionable steps, mastery in strategy, automation, and paid media. Let him recalibrate your growth.





Micaela is a Partner and the ultimate public relations expert for Kronus Communications. Her innovative approach to PR sets her apart and is the reason that she is perfect for this role. Micaela’s not afraid to take risks, challenge the status quo, and reimagine the boundaries of traditional PR strategies. Her ability to think outside of the box and create unique and memorable campaigns has garnered attention from top-tier executives and industry leaders alike.

But don’t let her edgy approach fool you, Micaela is also a consummate professional. She understands the importance of building strong relationships with clients and has an unwavering dedication to her craft. Her ability to listen and collaborate with clients ensures that their brand messaging is authentic and resonates with their target audience. She has experience in fields like venture capital, medical technology, agriculture, and artificial intelligence. Micaela graduated from Florida International University with a BA in Psychology.

Above all, Micaela is an inspiration to those around her, and has inspired Kronus Communications to new heights by exploring and even developing emerging PR trends. She continues to redefine the definition of success in the communications and PR world.

Adrienne Uthe




Adrienne is the bold and visionary founder and Principal of Kronus Communications, a game-changing communications company that’s shaking up the industry. In this role, she is an accomplished entrepreneur, catalyst partner, and expert in high-performing marketing and communication strategies, delivering services to ultra-high-net-worth individuals and C-level executives.

Adrienne has always been a trailblazer, unafraid to take risks and push boundaries. With a deep passion for technology and an unyielding commitment to excellence, she founded Kronus Communications to disrupt the status quo and redefine what’s possible in the world of brand awareness, market perceptions and advanced communication strategies in an increasingly interconnected world.

But Adrienne’s journey to the top hasn’t been easy. As a woman in a male-dominated industry, she has faced her fair share of obstacles and adversity. But Adrienne’s never let that stop her. Instead, she’s used those challenges as fuel to drive her forward, constantly pushing herself and her team to new heights of excellence.

And Adrienne’s impact extends far beyond her work at Kronus Communications. As a thought leader and influencer, she is also the founder and CEO of two B2C e-commerce companies, where her unique insight into her clients’ needs and challenges and her entrepreneurial spirit help build successful businesses from the ground up.

With an MA in Health Education and unparalleled expertise, Adrienne continues to be sought by start-ups, world-changing companies, and think tanks throughout North America.