Case Studies
Client Background
Mid-sized Government Relations firm operating in the cannabis industry on the East Coast. They sought consulting services to support their growth, increase brand awareness, and secure national coverage. Their primary objectives were to connect with government officials, target potential partners, and gain exposure in top-tier media outlets.
Approach
Our comprehensive strategy included targeted outreach, meeting bookings with government officials, and a brand awareness campaign through PR and media outreach.
Results
1. We successfully booked meetings with multiple government officials, providing valuable opportunities for policy discussions.
2. We secured 10+ thought leadership articles positioned the client as an industry expert, establishing credibility among the target audience.
3. Our media outreach resulted in mentions in 84 articles across top-tier outlets like Bloomberg, The Hill and appearances on Fox broadcasts.
4. Company mentions rose by 90%
Conclusion
Through our consulting, fractional CMO efforts, business development support, and PR services, we helped the Government Relations Firm achieve significant growth and brand awareness and establish valuable connections. The media coverage further solidified their industry reputation and presence on a national level.
Client Background
Mid-sized international open-source intelligence and security firm, engaged our services for a brand refresh, website design, business development support, and general consulting.
Approach
We conducted a brand refresh, revamped the website, enhanced the CRM system, constructed a sales and marketing funnel, and facilitated international meetings for deal flow.
Results
1. KC successfully refreshed the brand with updated assets and redesigned the website for improved online presence.
2. Streamlined lead management and customer relationship management through the construction of the CRM system.
3. Developed an effective funnel to drive business development and enhance the customer journey.
4. Facilitated strategic meetings with international partners and targets to foster deal flow.
Conclusion
Our services enabled the international open-source intelligence & security firm to achieve a revitalized brand identity, an improved website, streamlined CRM processes, an effective sales and marketing funnel, and valuable international connections. These outcomes position the client for continued growth and success in their industry.
Client Background
Seasoned tech R&D start-up engaged with KC to enhance marketing efforts, drive business development, and establish a strong brand presence.
Approach
We optimized marketing strategies, enhanced the CRM system, constructed a sales and marketing funnel, increased blog output, and executed a successful international press announcement.
Results
1. Company mentions rose by 1091.14%, while executive mentions increased by 98%.
2. Constructed an efficient back end for the CRM system.
3. Developed a comprehensive funnel for targeted campaigns and improved customer acquisition.
4. Generated higher web traffic and consistent lead flow.
5. Executed a high-impact announcement with a large auto manufacturer.
Conclusion
Our services helped establish a strong brand presence and generate industry recognition. By optimizing marketing efforts, enhancing the CRM system, constructing a sales and marketing funnel, increasing blog output, and executing a successful press announcement, we positioned the client for continued success in their industry.
At Kronus Communications, we have extensive expertise in tech, venture capital, start-up, and lifestyle. We specialize in working with companies that are making an impact and shaking up their industry. We are committed to delivering exceptional results that help our clients achieve their goals, raise their profile, and connect with their target audience
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- Venture Capital
- Tech
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