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Ten Reasons Why PR Became More Important In This Global Era



Public Relations, or PR, has always been an important part of any business strategy. However, it has become even more crucial in today’s global era. With the rise of the internet and social media, companies now have access to a global audience, and with that comes a greater need for effective PR. Here are ten reasons why PR has become more important than ever in this global era:

  1. Increased competition: With the rise of globalization, businesses now face increased competition from all over the world. Companies need to work harder to stand out from the crowd, and effective PR can help them do that.

  2. The rise of social media: Social media has revolutionized how businesses communicate with their audiences. With billions of people using social media platforms every day, companies can use PR to reach a wider audience than ever before.

  3. Media coverage is more important than ever: With so much competition for attention, media coverage can be the key to success. Effective PR can help businesses get the media coverage they need to build their brand and increase their visibility.

  4. The importance of reputation management: In today’s global era, a company’s reputation can be made or broken instantly. Effective PR can help companies manage their reputations and respond quickly to negative publicity.

  5. The need for tailored communications: With so many different audiences to reach, companies must tailor their communications to suit each one. Effective PR can help businesses develop content that resonates with their target audiences.

  6. The rise of influencer marketing: Influencer marketing has become a major force in the world of PR. By partnering with influencers, companies can reach new audiences and build their brand in a more authentic way.

  7. The importance of crisis communications: In today’s global era, crises can happen anytime and anywhere in the world. Effective PR can help companies respond quickly and effectively to any crisis, minimizing the damage to their reputation.

  8. The need for thought leadership: With so much information available online, companies need to establish themselves as thought leaders in their industry. Effective PR can help businesses develop content that positions them as experts in their field.

  9. The importance of storytelling: In a world where attention spans are shrinking, storytelling has become more important than ever. Effective PR can help businesses develop stories that engage and inspire their audiences.

  10. The need for authenticity: With so much noise online, authenticity has become a valuable commodity. Effective PR can help businesses communicate in a genuine and authentic way, building trust with their audiences.

In conclusion, PR has become more important than ever in this global era. Companies need to invest in effective PR strategies to succeed with increased competition, the rise of social media, and the need for tailored communications. Whether it’s media coverage, content development, or crisis communications, PR can help businesses navigate the challenges of the modern world and build their brand meaningfully. At Kronus Communications, we understand the importance of tailored communications strategies that resonate with our client’s target audiences. We work closely with our clients to craft compelling brand stories that showcase their unique value proposition and differentiate them from their competitors.

Our expertise extends beyond traditional PR services, including emerging technologies and innovative solutions. We are committed to staying ahead of the curve and leveraging the latest tools and strategies to help our clients achieve their goals.

Whether you are a start-up looking to establish your brand, a venture capital firm seeking to raise your profile, or an established company looking to embrace new technologies, Kronus Communications can help. Our customized communications solutions are designed to address each of our client’s unique needs and challenges, helping them navigate the ever-evolving landscape of the global era.

Partnering with Kronus Communications means tapping into a wealth of knowledge and experience backed by a team of passionate professionals dedicated to driving growth and helping our clients make a meaningful impact. Let us help you unleash your company’s full potential and achieve your goals.

Johnny Vigil


Digital Strategy

Calling himself a “marketing magician” isn’t just an act for Johnny Vigil. He’s a digital marketing powerhouse, armed with the unique spells of social media mastery, SEO sorcery, and mobile marketing wizardry. But unlike your average spellcaster, Johnny’s true passion lies in helping small businesses conquer the digital realm. He’s not just another consultant pushing cookie-cutter solutions. Johnny approaches each client with a keen eye and a dash of innovation, crafting personalized strategies that are as interesting as they are effective. Whether you need to charm your audience on social media, cast a powerful SEO spell, or conjure up magical mobile marketing conversions, Johnny’s your guy.




Corporate Strategy

Marcía Schuffman is a strategic planning pro with extensive knowledge in creating and implementing come-to-market strategies. Her strengths include but are not limited to: company packaging for investor review, situational problem-solving, onboard strategy of new hires & customers; viability testing; customer expectation management, engagement & relationship processes, and much more. Her favorite industries to work alongside are Agtech, Medtech, Defense, and veteran-owned and operated startups.





Eric is a Partner and an accomplished professional with a diverse background in public relations, public speaking, and business management. He has a knack for rebuilding businesses in need and has developed a reputation at Kronus Communications for his ability to revitalize strong or struggling organizations and help them reach new levels of success.

With a passion for helping others, Eric has dedicated his time at Kronus Communications to helping clients navigate complex challenges and achieve their goals through effective communication and PR strategies.

Eric’s journey began with work as an account executive at TD Ameritrade, where he carefully observed successful (and unsuccessful) business practices. He utilized that experience, combined with his training at Salt Lake Community College, to hone his skills in communication, crisis management, and strategic planning.  Eric then expanded his expertise into public relations, where he now focuses his energy on rebuilding struggling businesses, using his unique combination of skills in public relations, public speaking, and business management to help companies overcome challenges and achieve their goals.

Through his leadership, and in partnership with his colleagues at Kronus Communications, Eric has helped numerous businesses craft compelling brand stories, embrace new technologies, and transform their operations.

Michael Walker




Michael is a B2B growth architect, AI visionary, and revolution builder. He ditches mediocrity, and empowers brands (B2B, tech, SaaS, enterprise) to rewrite narratives, harnessing the future today. Over a decade of Silicon Valley to Wall Street growth, he crafts exit-ready transformations and propels household names. His weapon? Demystifying complexity, fueling teams with actionable steps, mastery in strategy, automation, and paid media. Let him recalibrate your growth.





Micaela is a Partner and the ultimate public relations expert for Kronus Communications. Her innovative approach to PR sets her apart and is the reason that she is perfect for this role. Micaela’s not afraid to take risks, challenge the status quo, and reimagine the boundaries of traditional PR strategies. Her ability to think outside of the box and create unique and memorable campaigns has garnered attention from top-tier executives and industry leaders alike.

But don’t let her edgy approach fool you, Micaela is also a consummate professional. She understands the importance of building strong relationships with clients and has an unwavering dedication to her craft. Her ability to listen and collaborate with clients ensures that their brand messaging is authentic and resonates with their target audience. She has experience in fields like venture capital, medical technology, agriculture, and artificial intelligence. Micaela graduated from Florida International University with a BA in Psychology.

Above all, Micaela is an inspiration to those around her, and has inspired Kronus Communications to new heights by exploring and even developing emerging PR trends. She continues to redefine the definition of success in the communications and PR world.

Adrienne Uthe




Adrienne is the bold and visionary founder and Principal of Kronus Communications, a game-changing communications company that’s shaking up the industry. In this role, she is an accomplished entrepreneur, catalyst partner, and expert in high-performing marketing and communication strategies, delivering services to ultra-high-net-worth individuals and C-level executives.

Adrienne has always been a trailblazer, unafraid to take risks and push boundaries. With a deep passion for technology and an unyielding commitment to excellence, she founded Kronus Communications to disrupt the status quo and redefine what’s possible in the world of brand awareness, market perceptions and advanced communication strategies in an increasingly interconnected world.

But Adrienne’s journey to the top hasn’t been easy. As a woman in a male-dominated industry, she has faced her fair share of obstacles and adversity. But Adrienne’s never let that stop her. Instead, she’s used those challenges as fuel to drive her forward, constantly pushing herself and her team to new heights of excellence.

And Adrienne’s impact extends far beyond her work at Kronus Communications. As a thought leader and influencer, she is also the founder and CEO of two B2C e-commerce companies, where her unique insight into her clients’ needs and challenges and her entrepreneurial spirit help build successful businesses from the ground up.

With an MA in Health Education and unparalleled expertise, Adrienne continues to be sought by start-ups, world-changing companies, and think tanks throughout North America.