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Why Do Startups Need a Communications Firm?


Communication firm

Startups often struggle to communicate their vision effectively. They lack the resources or expertise to create compelling marketing materials and don’t have time to develop them themselves. That’s where a communication or PR agency comes in. Communications firms provide startups with the tools they need to develop their brands. These include social media management, public relations, advertising, and other services.

How Can PR Help Startups?

Public relations (PR) involves managing a firm’s public image, brand, organization, person, or idea.

PR has become essential for startups looking to get their name out there. The problem is that most companies don’t know where to start or how to go about creating effective campaigns. Consequently, startup businesses use PR agencies for marketing via media sources. There are several ways PR can help startups. For example, PR can increase awareness of a startup’s existence, establish credibility, build relationships, and generate leads.

What Is Unique about PR for Startups?

As a startup founder or CEO, you probably want to get press coverage for your company. But, unfortunately, journalists don’t always take kindly to pitches from unknown companies, no matter how good your pitch is.

Startups often struggle to gain attention because they lack access to established networks and resources. In addition, even if you manage to secure an interview with a journalist, you might not get published – this is where communications firms come in. A good PR or communication firm will understand what it takes to market a startup and use these tactics to create buzz around your business.

In addition, PR firms are experts at building relationships between startups and journalists. They also have experience working with investors, which helps startups gain access to funding.

What Do Communications Firms Do?

Communications firms are often hired to promote a brand or company. In addition, they provide media relations and communications services to companies looking to reach out to journalists, bloggers, influencers, and other key opinion leaders. There are two main types of PR agencies: public relations (or PR) agencies and marketing communication (or Marcom) agencies. The former focuses on promoting brands through press releases, media appearances, and social media campaigns. In contrast, the latter specializes in advertising and marketing strategies. A communications firm may do any combination of these tasks, but every agency has three core functions: strategy, execution, and measurement. Once they measure success, they adjust accordingly. Below, we have broken down the key roles of a communications firm, explaining how they can help a startup company.

1. Reputation management

A good communications agency should be able to offer expertise in various areas, from branding to public relations. In addition, they should be able to develop a strong connection between your firm and its target audience. Communication is key to success. In fact, according to research from Harvard Business Review, companies that communicate well have a 47% higher return to shareholders over five years. And, since 80% of consumers trust recommendations from friends or family over ads, it makes sense to invest in building customer relationships. A communications firm helps startups build strong customer relationships through effective marketing strategies.

2. Crisis management

According to a PwC study, 69% of executives have dealt with at least one corporate crisis in the last five years, with three being the average number of issues. To be prepared for a crisis, you should work with a public relations firm to develop a crisis communication plan.

3. Social media

Social media is a significant factor in reputation management, as is brand creation, and it is one of the main ways to communicate with your customers. The term “branding” has become synonymous with marketing – but what is branding? Branding is the art of building a positive image for a company. It entails creating a resonant message that appeals to consumers and fosters loyalty. A communications firm can assist you in building a solid brand and engaging with customers, which is especially important for a startup company. Good communications agencies can help startups build brand awareness, increase sales, and improve customer service through social media.

4. Market research

Understanding your audience is essential to dealing with and connecting with them. As a result, a public relations firm will use market research as a strategy. In addition, they may use surveys, feedback forms, and focus groups to discover more about your target audience.

The Bottom Line

Public relations are a vital component of every startup’s communications strategy. It enables you to reach out to prospective customers and investors while establishing yourself as an expert.

So, if you have just created a startup company or are thinking about doing so, you must consider hiring a communications firm to help build your brand and get your

Johnny Vigil


Digital Strategy

Calling himself a “marketing magician” isn’t just an act for Johnny Vigil. He’s a digital marketing powerhouse, armed with the unique spells of social media mastery, SEO sorcery, and mobile marketing wizardry. But unlike your average spellcaster, Johnny’s true passion lies in helping small businesses conquer the digital realm. He’s not just another consultant pushing cookie-cutter solutions. Johnny approaches each client with a keen eye and a dash of innovation, crafting personalized strategies that are as interesting as they are effective. Whether you need to charm your audience on social media, cast a powerful SEO spell, or conjure up magical mobile marketing conversions, Johnny’s your guy.




Corporate Strategy

Marcía Schuffman is a strategic planning pro with extensive knowledge in creating and implementing come-to-market strategies. Her strengths include but are not limited to: company packaging for investor review, situational problem-solving, onboard strategy of new hires & customers; viability testing; customer expectation management, engagement & relationship processes, and much more. Her favorite industries to work alongside are Agtech, Medtech, Defense, and veteran-owned and operated startups.





Eric is a Partner and an accomplished professional with a diverse background in public relations, public speaking, and business management. He has a knack for rebuilding businesses in need and has developed a reputation at Kronus Communications for his ability to revitalize strong or struggling organizations and help them reach new levels of success.

With a passion for helping others, Eric has dedicated his time at Kronus Communications to helping clients navigate complex challenges and achieve their goals through effective communication and PR strategies.

Eric’s journey began with work as an account executive at TD Ameritrade, where he carefully observed successful (and unsuccessful) business practices. He utilized that experience, combined with his training at Salt Lake Community College, to hone his skills in communication, crisis management, and strategic planning.  Eric then expanded his expertise into public relations, where he now focuses his energy on rebuilding struggling businesses, using his unique combination of skills in public relations, public speaking, and business management to help companies overcome challenges and achieve their goals.

Through his leadership, and in partnership with his colleagues at Kronus Communications, Eric has helped numerous businesses craft compelling brand stories, embrace new technologies, and transform their operations.

Michael Walker




Michael is a B2B growth architect, AI visionary, and revolution builder. He ditches mediocrity, and empowers brands (B2B, tech, SaaS, enterprise) to rewrite narratives, harnessing the future today. Over a decade of Silicon Valley to Wall Street growth, he crafts exit-ready transformations and propels household names. His weapon? Demystifying complexity, fueling teams with actionable steps, mastery in strategy, automation, and paid media. Let him recalibrate your growth.





Micaela is a Partner and the ultimate public relations expert for Kronus Communications. Her innovative approach to PR sets her apart and is the reason that she is perfect for this role. Micaela’s not afraid to take risks, challenge the status quo, and reimagine the boundaries of traditional PR strategies. Her ability to think outside of the box and create unique and memorable campaigns has garnered attention from top-tier executives and industry leaders alike.

But don’t let her edgy approach fool you, Micaela is also a consummate professional. She understands the importance of building strong relationships with clients and has an unwavering dedication to her craft. Her ability to listen and collaborate with clients ensures that their brand messaging is authentic and resonates with their target audience. She has experience in fields like venture capital, medical technology, agriculture, and artificial intelligence. Micaela graduated from Florida International University with a BA in Psychology.

Above all, Micaela is an inspiration to those around her, and has inspired Kronus Communications to new heights by exploring and even developing emerging PR trends. She continues to redefine the definition of success in the communications and PR world.

Adrienne Uthe




Adrienne is the bold and visionary founder and Principal of Kronus Communications, a game-changing communications company that’s shaking up the industry. In this role, she is an accomplished entrepreneur, catalyst partner, and expert in high-performing marketing and communication strategies, delivering services to ultra-high-net-worth individuals and C-level executives.

Adrienne has always been a trailblazer, unafraid to take risks and push boundaries. With a deep passion for technology and an unyielding commitment to excellence, she founded Kronus Communications to disrupt the status quo and redefine what’s possible in the world of brand awareness, market perceptions and advanced communication strategies in an increasingly interconnected world.

But Adrienne’s journey to the top hasn’t been easy. As a woman in a male-dominated industry, she has faced her fair share of obstacles and adversity. But Adrienne’s never let that stop her. Instead, she’s used those challenges as fuel to drive her forward, constantly pushing herself and her team to new heights of excellence.

And Adrienne’s impact extends far beyond her work at Kronus Communications. As a thought leader and influencer, she is also the founder and CEO of two B2C e-commerce companies, where her unique insight into her clients’ needs and challenges and her entrepreneurial spirit help build successful businesses from the ground up.

With an MA in Health Education and unparalleled expertise, Adrienne continues to be sought by start-ups, world-changing companies, and think tanks throughout North America.