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Why Is PR Important? Why Are Companies Looking For PR Agencies?


PR Company

Public Relations (PR) is an essential aspect of any business, large or small. It is the practice of developing and maintaining a positive image and reputation for a company through various means of communication. PR agencies specialize in providing companies with strategic communications solutions that can help them build and maintain their brand image, increase media coverage, and engage their target audience effectively.

One of the main reasons why PR is crucial is because it helps companies get media coverage. Media coverage is essential for businesses as it helps to increase their visibility and reach a wider audience. PR agencies use their relationships with journalists and media outlets to secure media coverage for their clients. This coverage can include mentions in newspapers, magazines, online publications, and TV shows, which can help to increase brand recognition and credibility.

Another important aspect of PR is content development. PR agencies create various types of content, such as press releases, blog posts, and social media updates, that are designed to inform and engage the target audience. This content is tailored to suit the specific needs and interests of the audience, and it can help to build brand loyalty and increase engagement.

PR agencies also provide tailored communications solutions that are designed to help companies communicate effectively with their target audience. These solutions can include media training, crisis management, and reputation management, which are all important aspects of building and maintaining a positive brand image.

PR agencies are in high demand because they have the expertise and knowledge to help companies develop effective PR strategies. They understand the importance of media coverage, content development, and tailored communications, and they use this knowledge to help their clients achieve their goals. PR agencies also have relationships with journalists and media outlets, which makes it easier for them to secure media coverage for their clients.

At Kronus Communications, we specialize in providing strategic communications solutions to innovative start-ups, venture capital firms, and other trailblazing companies. Our team of seasoned professionals has a deep understanding of the industry, and we are passionate about delivering cutting-edge, results-oriented solutions. We partner with driven and visionary clients who strive to make a meaningful impact, and we work closely with them to help them navigate emerging challenges, craft compelling brand stories, and embrace new technologies. Our tailored communications strategies are designed to help our clients achieve their goals and drive growth.

If you’re looking for a PR agency that can help you unleash your company’s full potential, then look no further than Kronus Communications. Contact us today to learn more about how we can help you develop and implement effective PR strategies that will help you achieve your goals.

Johnny Vigil


Digital Strategy

Calling himself a “marketing magician” isn’t just an act for Johnny Vigil. He’s a digital marketing powerhouse, armed with the unique spells of social media mastery, SEO sorcery, and mobile marketing wizardry. But unlike your average spellcaster, Johnny’s true passion lies in helping small businesses conquer the digital realm. He’s not just another consultant pushing cookie-cutter solutions. Johnny approaches each client with a keen eye and a dash of innovation, crafting personalized strategies that are as interesting as they are effective. Whether you need to charm your audience on social media, cast a powerful SEO spell, or conjure up magical mobile marketing conversions, Johnny’s your guy.




Corporate Strategy

Marcía Schuffman is a strategic planning pro with extensive knowledge in creating and implementing come-to-market strategies. Her strengths include but are not limited to: company packaging for investor review, situational problem-solving, onboard strategy of new hires & customers; viability testing; customer expectation management, engagement & relationship processes, and much more. Her favorite industries to work alongside are Agtech, Medtech, Defense, and veteran-owned and operated startups.





Eric is a Partner and an accomplished professional with a diverse background in public relations, public speaking, and business management. He has a knack for rebuilding businesses in need and has developed a reputation at Kronus Communications for his ability to revitalize strong or struggling organizations and help them reach new levels of success.

With a passion for helping others, Eric has dedicated his time at Kronus Communications to helping clients navigate complex challenges and achieve their goals through effective communication and PR strategies.

Eric’s journey began with work as an account executive at TD Ameritrade, where he carefully observed successful (and unsuccessful) business practices. He utilized that experience, combined with his training at Salt Lake Community College, to hone his skills in communication, crisis management, and strategic planning.  Eric then expanded his expertise into public relations, where he now focuses his energy on rebuilding struggling businesses, using his unique combination of skills in public relations, public speaking, and business management to help companies overcome challenges and achieve their goals.

Through his leadership, and in partnership with his colleagues at Kronus Communications, Eric has helped numerous businesses craft compelling brand stories, embrace new technologies, and transform their operations.

Michael Walker




Michael is a B2B growth architect, AI visionary, and revolution builder. He ditches mediocrity, and empowers brands (B2B, tech, SaaS, enterprise) to rewrite narratives, harnessing the future today. Over a decade of Silicon Valley to Wall Street growth, he crafts exit-ready transformations and propels household names. His weapon? Demystifying complexity, fueling teams with actionable steps, mastery in strategy, automation, and paid media. Let him recalibrate your growth.





Micaela is a Partner and the ultimate public relations expert for Kronus Communications. Her innovative approach to PR sets her apart and is the reason that she is perfect for this role. Micaela’s not afraid to take risks, challenge the status quo, and reimagine the boundaries of traditional PR strategies. Her ability to think outside of the box and create unique and memorable campaigns has garnered attention from top-tier executives and industry leaders alike.

But don’t let her edgy approach fool you, Micaela is also a consummate professional. She understands the importance of building strong relationships with clients and has an unwavering dedication to her craft. Her ability to listen and collaborate with clients ensures that their brand messaging is authentic and resonates with their target audience. She has experience in fields like venture capital, medical technology, agriculture, and artificial intelligence. Micaela graduated from Florida International University with a BA in Psychology.

Above all, Micaela is an inspiration to those around her, and has inspired Kronus Communications to new heights by exploring and even developing emerging PR trends. She continues to redefine the definition of success in the communications and PR world.

Adrienne Uthe




Adrienne is the bold and visionary founder and Principal of Kronus Communications, a game-changing communications company that’s shaking up the industry. In this role, she is an accomplished entrepreneur, catalyst partner, and expert in high-performing marketing and communication strategies, delivering services to ultra-high-net-worth individuals and C-level executives.

Adrienne has always been a trailblazer, unafraid to take risks and push boundaries. With a deep passion for technology and an unyielding commitment to excellence, she founded Kronus Communications to disrupt the status quo and redefine what’s possible in the world of brand awareness, market perceptions and advanced communication strategies in an increasingly interconnected world.

But Adrienne’s journey to the top hasn’t been easy. As a woman in a male-dominated industry, she has faced her fair share of obstacles and adversity. But Adrienne’s never let that stop her. Instead, she’s used those challenges as fuel to drive her forward, constantly pushing herself and her team to new heights of excellence.

And Adrienne’s impact extends far beyond her work at Kronus Communications. As a thought leader and influencer, she is also the founder and CEO of two B2C e-commerce companies, where her unique insight into her clients’ needs and challenges and her entrepreneurial spirit help build successful businesses from the ground up.

With an MA in Health Education and unparalleled expertise, Adrienne continues to be sought by start-ups, world-changing companies, and think tanks throughout North America.