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Why You Need A PR Agency and How to Choose One Wisely


Are you looking to elevate your brand’s media coverage and reach a wider audience? Do you want to develop compelling content that resonates with your target audience? If so, then you need a public relations (PR) agency.

Partnering with a PR agency can provide you with tailored communications strategies, public relations campaigns, press release writing, and much more. Here are some key reasons why you need a PR agency:

  1. Media Coverage: One of the primary reasons to partner with a PR agency is to gain media coverage. A PR agency can help you pitch your story to various media outlets, secure interviews, and help create a media strategy that ensures that your brand is seen and heard.

  2. Content Development: Another key benefit of working with a PR agency is the ability to develop compelling content. A PR agency can help you craft messaging that resonates with your target audience and ensure that your brand’s voice is consistent across all channels.

  3. Tailored Communications: A PR agency can also help you tailor your communications strategy to meet your brand’s unique needs. They can help you identify the right channels to reach your audience and create a plan to ensure your message is heard loud and clear.

  4. Public Relations Campaigns: A PR agency can also help you design and execute public relations campaigns that are tailored to your brand’s specific goals. From crisis management to product launches, a PR agency can help you achieve your objectives.

  5. Press Release Writing: Writing a press release is essential to any public relations strategy. A PR agency can help you craft a compelling press release that grabs the attention of media outlets and potential customers.

When choosing a PR agency, it’s essential to do your research and choose one wisely. Here are some key factors to consider when selecting a PR agency:

  1. Experience: Look for a PR agency with experience in your industry. A PR agency that has worked with innovative start-ups, venture capital firms, and other trailblazing companies may be better suited to meet your needs.

  2. Reputation: Research the agency’s reputation and check its references. Look for an agency with a proven track record of success.

  3. Communication: Choose an agency that communicates clearly and effectively. You want to work with an agency that listens to your needs, understands your goals, and keeps you updated on progress.

  4. Customized Approach: Look for a PR agency that offers a customized approach. Your brand is unique, and your PR strategy should be too.

In summary, partnering with a PR agency can provide you with various benefits, including media coverage, content development, tailored communications, public relations campaigns, and press release writing. When choosing a PR agency, look for one with experience in your industry, a strong reputation, effective communication, and a customized approach. With the right PR agency by your side, your brand can achieve new levels of success.



Corporate Strategist

Marcía Schuffman is a strategic planning pro with extensive knowledge in creating and implementing come-to-market strategies. Her strengths include but are not limited to: company packaging for investor review, situational problem-solving, onboard strategy of new hires & customers; viability testing; customer expectation management, engagement & relationship processes, and much more. Her favorite industries to work alongside are Agtech, Medtech, Defense, and veteran-owned and operated startups.




Eric is a Partner and an accomplished professional with a diverse background in public relations, public speaking, and business management. He has a knack for rebuilding businesses in need and has developed a reputation at Kronus Communications for his ability to revitalize strong or struggling organizations and help them reach new levels of success.

With a passion for helping others, Eric has dedicated his time at Kronus Communications to helping clients navigate complex challenges and achieve their goals through effective communication and PR strategies.

Eric’s journey began with work as an account executive at TD Ameritrade, where he carefully observed successful (and unsuccessful) business practices. He utilized that experience, combined with his training at Salt Lake Community College, to hone his skills in communication, crisis management, and strategic planning.  Eric then expanded his expertise into public relations, where he now focuses his energy on rebuilding struggling businesses, using his unique combination of skills in public relations, public speaking, and business management to help companies overcome challenges and achieve their goals.

Through his leadership, and in partnership with his colleagues at Kronus Communications, Eric has helped numerous businesses craft compelling brand stories, embrace new technologies, and transform their operations.



Vice President
Public Relations

Brooke is Vice President at Kronus Communications, a game-changing communications company that’s shaking up the industry.  She is also an accomplished entrepreneur, who has over two decades of experience in public relations and marketing, working with organizations of all sizes.

Brooke has always been ahead of the curve when it comes to her career.  Beginning with her first position working at a national radio network in her teens, she worked her way up the ranks in the organization.  She has also worked at NBC News, The Today Show, Fox News, and The Washington Post. Her passion for using a journalist’s tools led her to the public relations industry over two decades ago.

Brooke’s impact extends far beyond her work at Kronus Communications. As a thought leader, she works as a mentor in a D.C.-based accelerator sharing her marketing and communications expertise with startup entrepreneurs.  She is a well-known speaker, coach, and mentor for multiple organizations.

With an MA in Public Relations from the University of Maryland at College Park, Brooke continues to influence those around her.  She volunteers regularly in her community and serves on multiple boards as an advisor.  Brooke is based in the Washington, D.C. area.




Micaela is a Partner and the ultimate public relations expert for Kronus Communications. Her innovative approach to PR sets her apart and is the reason that she is perfect for this role. Micaela’s not afraid to take risks, challenge the status quo, and reimagine the boundaries of traditional PR strategies. Her ability to think outside of the box and create unique and memorable campaigns has garnered attention from top-tier executives and industry leaders alike.

But don’t let her edgy approach fool you, Micaela is also a consummate professional. She understands the importance of building strong relationships with clients and has an unwavering dedication to her craft. Her ability to listen and collaborate with clients ensures that their brand messaging is authentic and resonates with their target audience. She has experience in fields like venture capital, medical technology, agriculture, and artificial intelligence. Micaela graduated from Florida International University with a BA in Psychology.

Above all, Micaela is an inspiration to those around her, and has inspired Kronus Communications to new heights by exploring and even developing emerging PR trends. She continues to redefine the definition of success in the communications and PR world.




Adrienne is the bold and visionary founder and Principal of Kronus Communications, a game-changing communications company that’s shaking up the industry. In this role, she is an accomplished entrepreneur, catalyst partner, and expert in high-performing marketing and communication strategies, delivering services to ultra-high-net-worth individuals and C-level executives.

Adrienne has always been a trailblazer, unafraid to take risks and push boundaries. With a deep passion for technology and an unyielding commitment to excellence, she founded Kronus Communications to disrupt the status quo and redefine what’s possible in the world of brand awareness, market perceptions and advanced communication strategies in an increasingly interconnected world.

But Adrienne’s journey to the top hasn’t been easy. As a woman in a male-dominated industry, she has faced her fair share of obstacles and adversity. But Adrienne’s never let that stop her. Instead, she’s used those challenges as fuel to drive her forward, constantly pushing herself and her team to new heights of excellence.

And Adrienne’s impact extends far beyond her work at Kronus Communications. As a thought leader and influencer, she is also the founder and CEO of two B2C e-commerce companies, where her unique insight into her clients’ needs and challenges and her entrepreneurial spirit help build successful businesses from the ground up.

With an MA in Health Education and unparalleled expertise, Adrienne continues to be sought by start-ups, world-changing companies, and think tanks throughout North America.